What Do Consumers Want in 2023?
What are consumers looking for in 2023? Ebony & Salt unpack the top 5 consumer trends in Australia and how you can use them to improve your marketing.
5 Ways Marketing Changed for SMEs as a result of the Pandemic
Rather than hitting reset on old marketing plans, SMEs should look for new trends. Here are 5 ways to adapt and refresh your post-COVID marketing campaigns.
How a single typo launched a 15-year sloth hunt
A sloth walked into a day spa. How a single typo launched a 15-year sloth hunt and confirmed the power of words in your marketing.
Develop an SME Marketing Strategy in 5 Steps (+ 5 Free Online Marketing Tools)
Ebony & Salt share 5 steps to design a small business marketing strategy that really works. Plus, the top 5 free online marketing tools that we love.
Do you use Buyer Personas? Here’s Why You Should.
What is a buyer persona? Why do you need them? And more importantly, how do you build one? Get all the answers from Ebony & Salt – your SME marketing specialist.
The 4 P’s: How to use the Marketing Mix
The 4 P’s of marketing are a great way to assess the value you provide to customers. Find out how to use the marketing mix to revive your strategy.
Branding is much more than your logo.
What is branding in marketing? It’s much more than your logo. We explain the importance of branding and eight elements every small business should have.
The benefits of outsourced marketing for a small business
Explore the benefits of outsourcing your marketing for a small business. Find out what outsourced marketing is and how it compares to an in-house team.