Content marketing is designed to help you build a relationship with your customers by establishing your brand as a go-to authority on all things relevant to them through the use of credible, valuable content. For small businesses, content marketing can level the playing field and help you reach new customers who are looking for information or help related to your offering.

The funny thing about marketing is that when it’s done well, you hardly notice. But when it’s done poorly, it feels glaringly obvious. In our experience, not all marketing plans tick the right boxes. In this article, we’re going to break down some of the elements that we believe make a good marketing plan.

The days of the white pages being dropped on every doorstep are no longer, and the shift to digital-first marketing has created roadblocks for business owners not yet comfortable or ready to spruik their services online. A robust digital presence isn't a luxury; it's a necessity for survival that every SME owner and management team needs to approach head-on.

Most business owners we know are strategic and thoughtful. They decide their next moves through data, analysis and planning. And yet, when it comes to marketing – many business leaders think you can walk in and wing it. When clients ask to cut the strategy, here’s what we tell them.

Questions to ask, expenses to expect and mistakes to avoid. We’ve distilled years of experience in creating marketing budgets to create a comprehensive guide that covers the fundamentals of marketing budgets for SMEs and help you build a purposeful one.

When it comes to marketing your business, mistakes can be costly. They can mean money wasted on ineffective campaigns or tools. Over many years of working with SMEs, we’ve noticed a few common threads. Here are three mistakes to watch out for.

When business owners think about their marketing budget, advertising is often the first spend that comes to mind. But it’s far from the only marketing expense that you should be budgeting for.

How much should you spend? Here are seven key questions we use to tailor a marketing strategy and its budget to a business.

Learn to differentiate between marketing goals and objectives for a successful marketing strategy that will help your business achieve its commercial goals.