How a single typo launched a 15-year sloth hunt
A sloth walked into a day spa. How a single typo launched a 15-year sloth hunt and confirmed the power of words in your marketing.
Develop an SME Marketing Strategy in 5 Steps (+ 5 Free Online Marketing Tools)
Ebony & Salt share 5 steps to design a small business marketing strategy that really works. Plus, the top 5 free online marketing tools that we love.
Do you use Buyer Personas? Here’s Why You Should.
What is a buyer persona? Why do you need them? And more importantly, how do you build one? Get all the answers from Ebony & Salt – your SME marketing specialist.
The 4 P’s: How to use the Marketing Mix
The 4 P’s of marketing are a great way to assess the value you provide to customers. Find out how to use the marketing mix to revive your strategy.
Branding is much more than your logo.
What is branding in marketing? It’s much more than your logo. We explain the importance of branding and eight elements every small business should have.