https://www.ebonysalt.com.au/news-and-resources daily 0.75 2026-03-13 https://www.ebonysalt.com.au/news-and-resources/7-smart-steps monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/146edcdc-442f-41c7-8f8b-8b4c1a448bf1/step+by+step.png News and Resources - How to Build a Marketing Strategy for Your SME in 2026 (including some AI updates) - Our team have built our experience by helping businesses nail their marketing for over 25 years, and here's what we know: running an SME right now is both thrilling and exhausting in equal measure. We know this firsthand as we’re an SME, just like many of our clients! The marketing landscape has transformed dramatically. AI tools have entered the mix, search engines are thinking differently, and your customers? They're savvier than ever. But here's what hasn't changed: good marketing still starts with clear, strategic thinking. Let us guide you through building a marketing strategy that actually works. https://www.ebonysalt.com.au/news-and-resources/content-marketing monthly 0.5 2026-03-13 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/9d76501c-b8ae-40e2-a1da-c193c3e4f6fb/Blog+Content+marketing.png News and Resources - How Content Marketing Can Help Small Businesses - The Australian business landscape is increasingly competitive, with small businesses in almost every industry increasingly coming up against market-dominating enterprises. When you’re trying to be seen in a marketplace full of big businesses that seemingly have a bottomless marketing budget, how do you get your prospective audience and customers to notice you? https://www.ebonysalt.com.au/news-and-resources/what-makes-a-good-marketing-plan monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/dee92282-e311-4cf5-a6c1-11da530df770/blog+target.jpg News and Resources - What Makes A Good Marketing Plan? - Have you ever had the feeling that you’re being sold? That the product, service or experience you’re considering just isn’t quite right? Trust us, you’re not alone. https://www.ebonysalt.com.au/news-and-resources/how-smes-can-use-digital-marketing-to-survive monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/a06c38f0-055d-432b-b458-ada4dc4331c5/blog+computer.png News and Resources - How SMEs Can Use Digital Marketing To Survive - Unfortunately, the days of the white pages being dropped on every doorstep are no longer, and the shift to digital-first marketing has created roadblocks for business owners not yet comfortable or ready to spruik their services online. In today's landscape, a robust digital presence isn't a luxury; it's a necessity for survival that every SME owner and management team needs to approach head-on. If you’re trying to figure out where to get started to future-proof your marketing strategy, the team at Ebony & Salt are here to help: https://www.ebonysalt.com.au/news-and-resources/marketing-strategy-should-be-the-first-spend monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/dd9c9d1c-cb77-41ed-a0d5-971b82d4c296/Why+your+Marketing+Strategy+should+be+the+First+Spend.png News and Resources - Limited Budget? Why Your Marketing Strategy Should Be the First Spend - Most business owners we know are strategic and thoughtful. They decide their next moves through data, analysis and planning. They build budgets and forecast ROI before making new investments. And yet, when it comes to marketing – so many business leaders think that you can walk in and wing it. We have had potential clients ask us, ‘our marketing budget is limited – can’t we just cut the strategy piece and get right to the marketing?’ https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/289f763e-e2b7-4226-9595-b32300042956/Free+Ebony+and+Salt+download+-+pracitcal+guide+to+marketing+budgets+for+SMEs.png News and Resources - Limited Budget? Why Your Marketing Strategy Should Be the First Spend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ebonysalt.com.au/news-and-resources/sme-marketing-budget-guide monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/d0ba397d-9527-4400-a27e-1f71f56b8582/Marketing+Budget+Guide+download.png News and Resources - Practical Guide to Marketing Budgets for SMEs - Questions to ask, expenses to expect and mistakes to avoid. ‘How much should my budget be?’ is one of the most common questions we are asked by business owners. They are hoping for a single figure, but the truth is – it depends on a lot of factors. https://www.ebonysalt.com.au/news-and-resources/3-mistakes-in-sme-marketing-budgets monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/4659518b-db95-4e51-adba-892a64c842cf/Injured+piggy+bank.jpg News and Resources - 3 Mistakes That SMEs Make with Marketing Budgets - Whether in life or in business, mistakes are going to happen. There’s the time you dropped your phone in coffee or that one afternoon you forgot it was your turn for school pickup. Embarrassing? Yes. Costly? Not really. But when it comes to marketing your business, mistakes can be costly. They can mean money wasted on ineffective campaigns or every business tool under the sun, when you actually need one. https://www.ebonysalt.com.au/news-and-resources/marketing-budget-expenses monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/118cd5c1-ea17-4f52-b230-bd9508c6ced1/Piggy+banks.jpg News and Resources - How to Spend your Marketing Budget: 7 Expenses You Can Expect - When business owners think about their marketing budget, advertising is often the first spend that comes to mind. But it’s far from the only marketing expense that you should be budgeting for. To help you avoid surprises – we have mapped out the seven most common expenses for marketing. These include the foundations, tools and resources that most SMEs rely on to run their marketing strategy. https://www.ebonysalt.com.au/news-and-resources/the-7-most-important-marketing-budget-questions monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/706d2cab-45d9-4a78-a1df-6c7b4d5eff39/Question+mark+with+pink+salt+sprinkles.jpg News and Resources - The 7 Most Important Questions to Define Your Marketing Budget - Budgets. They can be the best or the worst part of your day – depending on how you feel about maths. The trouble is, you can’t run a business without them. https://www.ebonysalt.com.au/news-and-resources/the-difference-between-marketing-goals-and-objectives monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/2b06a81a-ce2e-4b00-a3fe-f9120ed4c814/Roadmap+with+marker_EbonySalt.png News and Resources - The Difference Between Marketing Goals and Objectives - A Guide to Achieving Commercial Goals with Your Marketing Strategy A marketing strategy is a lot like a roadmap. The different marketing goals that you set are like destinations. The marketing objectives are the vehicle, driving you to each stop. A successful roadmap, or marketing strategy, will see your business grow. https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/4cef8a0e-7514-4efc-8539-919f25e518e2/Funnel+diagram+-+goals+and+objectives-Ebony+and+Salt.png News and Resources - The Difference Between Marketing Goals and Objectives - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ebonysalt.com.au/news-and-resources/client-ignoring-us monthly 0.5 2023-05-16 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/bca6a20e-e796-4975-8c7c-764264d3ad1b/Being+ignored+-+blog.jpg News and Resources - Why being ignored by a client wasn’t a bad thing - “I’ve been ignoring you on purpose.” In our most recent regular monthly meeting, one of our clients explained he had been ignoring us, which turned out to be the greatest compliment. https://www.ebonysalt.com.au/news-and-resources/consumer-trends-2023 monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/8eb1725e-bb05-4505-836c-cbdc14bf8aa5/Blog_Consumer+trends.png News and Resources - What Do Consumers Want in 2023? - Consumer trends and what they mean for your marketing. The consumer landscape is always changing. New products, technologies and innovations change how we interact with businesses and receive their products or services. https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/251d3bc5-804c-44b1-a542-9c4489c09594/6+million.png News and Resources - What Do Consumers Want in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/b4ae2eb3-5bd6-42ed-baf1-41dfc1347c2d/53+percent+of+internet+users.png News and Resources - What Do Consumers Want in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/984bc777-b79a-4b18-af51-b3389941a2b1/54+percent+of+Australians.png News and Resources - What Do Consumers Want in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/2fad8177-b976-412e-bf4b-4b5a06ad2c8b/62+percent+of+Australian+consumers.png News and Resources - What Do Consumers Want in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/6bd9f02d-e035-4afe-9432-ef61a280e6ac/32+percent+of+internet+users.png News and Resources - What Do Consumers Want in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/c2bf68f7-09ab-4932-9f5f-95964049e9e2/grown+from+30+to+44+percent.png News and Resources - What Do Consumers Want in 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ebonysalt.com.au/news-and-resources/five-ways-marketing-changed-post-covid monthly 0.5 2023-02-14 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/a8d398ed-44d1-4e4c-97dd-1db4f560fdaf/5+ways+marketing+changed+for+SMEs+during+Covid.png News and Resources - 5 Ways Marketing Changed for SMEs as a result of the Pandemic - Let’s be real for a moment. The past two to three years have been difficult. They’ve been uncertain and even unprecedented times. But with the clichés of the day finally behind us, we can focus on the reality of how our world has changed…well at least from a marketing perspective. https://www.ebonysalt.com.au/news-and-resources/15-year-sloth-hunt monthly 0.5 2023-01-25 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/ad30297c-11ad-4b40-885f-b9361179d04e/Blog+article_15+year+sloth+hunt.jpg News and Resources - How a single typo launched a 15-year sloth hunt - I was mid-way through reviewing some collateral for a new day spa that a friend of a friend was opening when my trusty red pen came to an abrupt halt – and my mind boggled. “As you relax into your treatment, we’ll sloth away the dead skin cells.” Um, what? https://www.ebonysalt.com.au/news-and-resources/develop-an-sme-marketing-strategy-in-five-steps monthly 0.5 2023-03-23 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/b19250b7-9410-4502-bce1-4f0b9c4ca2ca/5+steps+to+SME+marketing+strategy.png News and Resources - Develop an SME Marketing Strategy in 5 Steps (+ 5 Free Online Marketing Tools) - For a lot of small business owners, marketing is the elephant in the room. It’s a topic they either feel too busy or not skilled enough to discuss. So, they don’t bother at all. The trouble is – ignoring the elephant doesn’t make it go away. https://www.ebonysalt.com.au/news-and-resources/why-you-should-use-buyer-persona monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/2cfefffe-66a3-4cb5-9f48-b3e213e40fe9/Blog_Buyer+persona.png News and Resources - Do you use Buyer Personas? Here’s Why You Should. - When you’re first starting out in business, every customer can feel like a friend. You know their likes and dislikes, where they’re from and what they’re looking for. As you grow, this depth of knowledge becomes harder. The more customers you have, the less time you’re able to dedicate to each one’s needs. https://www.ebonysalt.com.au/news-and-resources/the-4ps-how-to-use-the-marketing-mix monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/1660623077743-SDWEYZB1OOGN7T7SMTRX/Ebony+%26+Salt+blog_The+4+Ps.jpg News and Resources - The 4 P’s: How to use the Marketing Mix - When you think of marketing, what is the first thing that comes to mind? Most people think of an ad. While advertising and promotion are part of the marketing mix – they’re far from the whole story. There are 4 P’s of marketing that businesses should consider for an effective marketing strategy. These are product, price, place and finally; promotion. We’re explaining the 4 P’s in detail and how they can improve your marketing. https://www.ebonysalt.com.au/news-and-resources/branding-is-much-more-than-your-logo monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/3ac74d9a-745a-4ce1-85ff-f47baf7ee53f/Ebony+%26+Salt+blog_Branding+is+not+just+a+logo.jpg News and Resources - Branding is much more than your logo. - Big brands, small brands, personal brands, company brands – it seems that everywhere you look, you see brands. For many small business owners, the concept of branding is stressful. For others, it seems simple – design a logo and hey presto, you have a brand. Both of those are misconceptions. Branding is not as stressful as it seems, but it’s also much more than your logo. To help you navigate branding, we’re explaining what a brand is, how to build one and the eight elements that help you use your brand in marketing. https://www.ebonysalt.com.au/news-and-resources/the-benefits-of-outsourced-marketing-for-a-small-business monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/5fd70a6a674bc6778f42c46a/ced255ef-6425-4b91-91d2-27d96f850c74/Ebony+%26+Salt+blog+_Benefits+of+Outsourced+Marketing_jpeg.jpg News and Resources - The benefits of outsourced marketing for a small business - There was a time when marketing was simpler. There were fewer channels, smaller communities and less companies to compete with. It felt like small business owners could manage things on their own. 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